Posts Tagged ‘Social Media’

Are you letting people know what excites you?

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Langland, Gower

 

In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.

Keys to help you with your marketing ideas for your small business. Enjoy the power of your marketing efforts as a small business or marketing professional.

Even with a limited marketing budget you can still make a strong impact with targeted and creative ideas that will both help you to get your small business in front of a new audience, and retain and engage the customers you already have.

Your brand message.

To stand out from the crowd with confidence you need to know yourself well before you promote your services and products. Optimise your virtual presence. Demonstrate your excitement, your knowledge and uniqueness.

Reach out – Be social  – Share yourself

‘If you’re not having a good time now you never will’ Deepak Chopra

The precision of social media is exactly what makes the medium such a great way to hone your brand message and to get clear about exactly who you are and what you offer. Most small businesses now have at the very least a Facebook or Twitter account, but why not expand to Instagram, Pinterest or Google+ to reach a new customer base and further show your creativity and vision? Create innovative and original social media accounts that promote your small business, and share your personality.

Build Relationships

As a small business and marketing specialist you have the opportunity to build close meaningful relationships with your customers. I carefully nurture all my network connections daily. Take time to find out what excites them and what help you can offer them. Cultivate a personable authentic presence online. Be real. These close relationships can develop into strong advocates for your service and referral programmes. Word of mouth is strengthened by the genuineness and generosity of your social network

In paying it forward with gratitude you will enjoy testimonials and referrals and receive so much more.

Think local

I regularly feature my photographs of Gower as above. I personally take these photographs during my trail treks through both North and South Gower. I add hashtags to #Gower and #Langland as regular tweets to my networks on Google+, Instagram, Pinterest, Facebook and Twitter. By demonstrating real enthusiasm and excitement for your countryside and coastline you demonstrate a real commitment to making your business integral to the growth of your neighbourhood.

Learn how to network here on LinkedIn. To become influential you would be wise to join group discussions that get you excited. I regularly contribute to the Welsh Rugby group discussions.

This interesting article explains how to connect your brand to high-level influencers. Above all, find out what get’s you excited enough to want to convert leads into sales.

 

Carolyn Williams. Breathing new life into business.  I drive new leads, followers and advocates online for small business owners & entrepreneurs to boost revenue.

@LifestyleOnline

Swansea
cardiffboardroom.co.uk

I don’t love it because I sell it…I sell it because I love it.

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My activity on Instagram has increased these past few months and there is one connection in particular who has gained my interest by asking questions. Her sales pitch points out the aesthetic physical benefits plus financial gains to the buyer. Her attractive selling connects with new followers and potential clients on a daily basis.

What you say, write and how your body language reflects those words have a big impact on those you do business with. Steve Martin wrote: The way in which feelings and emotion impact on decision-making and behaviour can be powerful.

Professor Marianne Bertrand of Chicago Business School recently found that simply by printing a picture of a smiling young woman on an envelope containing an offer for a financial product led to 
a significant increase in response.

In Daniel Pink’s recent best seller, To Sell Is Human, he argues that very point -“we are all in sales whether we like it or not”. We are all participating in non-sales selling when we are convincing people to exchange something of value with us even if it is something non-monetary such as their time or attention. If they give us their attention, they will receive valuable information and advice from us.

Many people are or wish to be entrepreneurs, and while they would describe themselves as having the entrepreneurial drive or spirit, they don’t believe that they are very strong salespeople. In reality, we are all in sales. We are all tasked with persuading people to buy into whatever it is we are selling or responsible for, even if it is only an idea”.

What can we do for ourselves to become better salespeople?

Reframe our perspective

We can learn how to listen

We can observe what skills and recommendations a person looks for before consulting someone

Confidence – We can own our insights about our own business

We can ask proactive questions

We can be ready to act on our own personal procrastinations

We can become allies to our minds for breakthrough thinking

Be keen to connect and not exploit when networking. Be keener to build a lasting relationship that helps us all learn that time spent with each other is worth it.

‘I don’t love it because I sell social media benefits…I sell it because I love it’.

Carolyn Williams, helping you capture new followers, advocates and how to generate new leads for your business?

@LifestyleOnline

Breathing new life into business. I generate new leads, followers and advocates for small business owners & entrepreneurs

Swansea
cardiffboardroom.co.uk

Get Outside Of Your Office!

Handshake concept between a businessman and a person from laptop's screen.

You never know when the next conversation will be the one that will change your life.

Sometime ago I arranged a chat with a creative connection, after I felt I was being swamped by a certain mind-set.  Since then with a purpose, I look at new ways to be creative about networking and business.

Here are just four tips to help you do it better:

Circulate (Get Out into the real world)

Oprah did it, and you can do it, too. It’s time to leave the comfort of your corner suite, cubicle, garage, coffee shop, or home office, get out into the world, and network.

Oprah was sharing food and conversation in a social setting.  We all do it. Why not do it better?

Step outside from your comfort zone

I started a café style conversation four years ago, and this has led to a series of more conversations that have helped shaped my life and work.

“Using seven design principles and a simple method, the World Café is a powerful social technology for engaging people in conversations that matter, offering an effective antidote to the fast-paced fragmentation and lack of connection in today’s world.

Based on the understanding that conversation is the core process that drives personal, business, and organizational life, the World Café is more than a method, a process, or technique – it’s a way of thinking and being together sourced in a philosophy of conversational leadership”.

Listen

Larry King once said, “I never learned anything while I was talking,” and he was right! It’s better to impress someone by showing interest in them than to talk too much about yourself. This is your opportunity to gather information and find where you can help them or connect on a project yourself. At the end of the day you can empower others just by listening to them—and that can be a gift in itself.

Build Trust

Franklin Levinson, the Horse whisperer from Maui, daily conversations is an example of how he shares his lifetime skill and experiences of building trust with horses.

Several magical conversations later, arranged around Cardiff and Swansea and on Skype, I am able to share great insights from conversations with other strategists, who I believe help people to see the world in a more connected way.

Grow yourself and your business at the same time and just start getting out of the office!

Whether you’re with potential clients, colleagues, or friends, circulate and meet others outside your immediate circles. You never know when the next conversation will be the one that will change your life.

You can follow more of my café style conversations on Breathing for Business scoop.it.

Introducing social media mentoring in May 2015 (a 4 week package) for your business.

Contact carolyn@lifestyle-online.co.uk

 

Carolyn Williams, helping you capture new followers, advocates and how to generate new leads for your business?

@LifestyleOnline

Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.

Swansea
cardiffboardroom.co.uk

Connecting the dots on social media networks

Penny Power OBE wrote a book called ‘Know me, like me, follow me’

In this book Penny helps you understand how you can build your social media community. Here are a few examples of how that message translates for me on the web.

Connect for energy.
Make new friends preferably happy ones. Research by Harvard University shows that each happy friend you have, increases our chances of being happy by 9%, while each unhappy friend we have, only decreases our odds of being happy by 7%. So statistically we’re better off with a new friend than without one.

Laugh

I laugh a lot with a few chosen witty connections

Help each other.
I created my fan page on FB (and more) with the help of a ‘high’ sharing connections.

Sharing

I love the ‘footprints in the sand’ analogy which suggests when the load gets too ‘heavy’ you share the load. Being present listening to the successes and the ‘tough times’ of a new connection. I share my high’s and lows with special connections and YOU!

Act.

Do you get to know your connections?

Have you tried laughing or crying or dancing with your connections?. Being pro active I do all of these things through my blogs, organising and attending events. I’ve met and joined countless new friends through events. Many of whom are now shining stars throughout the social media networks.

Making time for your social media connections

 

Hug your connections.

There are many different ways you can hug your connections. Retweeting their blogs, commenting, agreeing, and agreeing to disagree on their posts.

Be You.

Listening to Olly Murs being interviewed on Radio One last night, on route back from the M25, I heard the interviewer say the audience immediately connected with Olly on stage. Why? He loves entertaining by being himself and he genuinely loves performing in front of his audience.

Enjoy time together through events, these can be online through skype, webinars or offline by arranging promotional events at your favourite venues,

Spreading real value over the web is an art.

Franklin Levinson facebook page is an example of how he shares his lifetime skill and experiences of building trust with horses.

 

How do you re-energise yourself for business?

Carolyn Williams

@LifestyleOnline

Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.

Swansea
cardiffboardroom.co.uk

A café style skype conversation with Franklin Levinson – the authentic Horse Whisperer

Franklin Levinson’s “Way of the Horse”

Solving horse behaviour issues through Compassion, Wisdom, Skill & Trust

 

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Just as the summer sun nourishes all the flowers in creation, so can you nourish and expand your happiness with each moment spent in gratitude. I am a huge believer in building your own community and advocates on social media. When you build trust online you begin to see a pattern of open, supportive and random followers.  I was introduced to Franklin initially, by yet another intuitive and gifted networking photographer Carolyn Seager and then began to notice Franklin, was following my posts across the networks.  Just how gifted both these people are, can be seen here Seagerworld

Franklin Levinson – The gentle wisdom of the authentic Horseman

 

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Franklin Levinson has been a professional horseman for nearly 50 years. At 13 years of age he was the youngest registered polo player in the US. In his early 20′s he created and ran equestrian programs at large summer camps in North Michigan.  He has always taught success with horses to be a life enriching process for both horse and human and that horses are never naughty or bad. In his teaching he states; “All unwanted behaviour from a horse is a symptom of the animal’s fear and never deserves punishment.” He is adamant about human’s not merely ‘using’ horses for selfish enjoyment. Franklin’s goal that the horse and human become partners through the inspired and excellent leadership of the human. Additionally, his desire is that the horse be honoured and highly respected within any horse – human activity.

Franklin was an outfitter and wilderness guide at his ranch on the island of Maui for 30 years (Adventures on Horseback), along the way creating The Maui Horse Whisperer experience. This was the first Equine Facilitated Learning program in the Pacific basin and one of the first in the US.  He is credited in Your Horse Magazine 2004, UK’s premier equine magazine, as being the first person to introduce EFL for children with a learning disability to the UK. Additionally, about that same time, he is credited as the first person to bring EFL to Australia. He founded the Australia Equine Facilitated Learning Pty. Ltd. (AEFL) several years ago.

With his Training through Trust DVD, filmed in 2005, he created the first video documentation of EFL for children with learning disabilities. For many years before the Natural Horsemanship bandwagon and craze he taught his brand of gentle, effective horsemanship (Beyond Natural Horsemanship, Successful Training through Compassion, Wisdom, Skill and Trust) and EFL in seven countries annually. For over 25 years Franklin has been published internationally in various print media outlets. Other media credits include: podcasts, webinars and numerous television and radio appearances, on the topics of horse training, horsemanship and Equine Facilitated Learning. He even acted in a western movie titled September Dawn starring Jon Voight.

He has recently released his first book, an eBook titled Trust ‘n’ Horses Volume 1 and now Trust ‘n’ Horses Volume 2. It is available, along with numerous DVDs, through his website.

 

One of the many skills I came across on Franklin’s website was this  The Riding Song  Composed and performed by Franklin Levinson

Franklin Levinson has been working with horses most of his life. He rejects most traditional forms of training which usually consist of ‘breaking in’ an animal with forceful methods. He’s in Ballarat giving demonstrations of natural horsemanship at the National Polo Crosse Championships.  It is easy to host one of Franklin seminars in your home area.  What is required is a comfortable facility that will accommodate a minimum of 8- 10 pairs of horses and humans. A maximum number of participants are basically decided by the capacity of the hosting facility.

Demonstration programs for extremely large crowds are available, such as those Franklin often presents in Greece.

Depending on the local climate, a covered arena may be advisable.

Topics covered can be requested by the hosting facility depending on the needs and desires of their clientele. Subjects ranging from entry level horsemanship, high level ‘winning’ techniques and training methods for horses and humans, problem solving (all types big and small), centered balanced riding and colt starting are available to name just some of the potential topics. EFL (Equine Facilitated Learning) programs that teach potential practioners, establish Horse Whisperer Seminar bases, as well as providing programs for corporations (leadership/teambuilding) as well as individuals with special challenges are available.

Clinics and seminar time frames range from one day to several weeks. Fees vary accordingly. This is why most fees are decided upon on an individual program basis. There are profit sharing alternatives and other opportunities for the hosting facility as well.

We hope this information may help and inspire you to want to host a Franklin Levinson seminar in your home area.

If you know of anyone in your family or friends who would like this fantastic “Beyond Natural Horsemanship clinic” at the Horse Spirit Ranch in California, then this is for them.

Follow Franklin on Horse Whisperer Seminars, Ltd. I would highly recommend it.

 

Carolyn Williams 
@LifestyleOnline 

Breathing new life into business. I generate new leads, followers and advocates for small business owners & entrepreneurs

http://www.scoop.it/t/breathing-for-business 

 

Breaking through the Daylight #Smiles

Woop! Woop! More heaven on earth courtesy of Alun Morris Jones and Twitter. I had to share this early Christmas pressie with my follow friends. Like so many other connections here on Ecademy the past few months have been a personal and professional test. Whatever circumstances throw at you I do hope this piece of Magic lifts your Spirit?

 

Coldplay’s Paradise says it all for me.
Previous Business Blog :  I was in heaven yesterday courtesy of Twitter


www.cardiffboardroom.co.uk
www.lifestyle-online.co.uk

Are you building your serendipity ENGINE?

 

Reading this article begs the question Are you attending large, impersonal and frenetic business networking events and conferences?.

Taking a leaf out of an architect’s book.

On Monday I visited Dominic’s Book ‘Auction’ Store. situated in the beautiful Cotswold, to deliver a friends collection of architectural books. Listening to the owner of this incredible book store, explain the current book market, gave me an insight into the sweeping changes the internet has brought on smaller independent bookshops. His view and experience was, that real buyers would still search and pay for valuable original and authentic editions.

Do you find that some of the larger business networking scenes and conferences have so many networkers, panels, stands, and speakers they drown out the joy of a 1-2-1 conversation?. Finding who you really need to connect with can be so daunting and tiring, making it simpler is all down to you.

I like the architectural feel of building your serendipity. Visiting Cirencester’s St John Baptist City Church on Monday, in the glorious sunshine was a wonderful lesson in building a following.

 

St John Baptist Parish Church, Cirencester

Quality conversations lead to building quality contacts. How are you building your serendipity ENGINE today?.

Looking forward to getting to know you and how I can boost your profile and brand.

 

Carolyn Williams, helping you to re-energise for your business.

Breathing for business. I mentor business people and help them improve their focus, energy and clarity for new business.

http://www.scoop.it/t/breathing-for-business

 

www.lifestyle-online.co.uk/
www.cardiffboardroom.co.uk