Posts Tagged ‘Cardiff Boardroom supporting entrepreneurs and small businesses’

Are you letting people know what excites you?


Langland, Gower


In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.

Keys to help you with your marketing ideas for your small business. Enjoy the power of your marketing efforts as a small business or marketing professional.

Even with a limited marketing budget you can still make a strong impact with targeted and creative ideas that will both help you to get your small business in front of a new audience, and retain and engage the customers you already have.

Your brand message.

To stand out from the crowd with confidence you need to know yourself well before you promote your services and products. Optimise your virtual presence. Demonstrate your excitement, your knowledge and uniqueness.

Reach out – Be social  – Share yourself

‘If you’re not having a good time now you never will’ Deepak Chopra

The precision of social media is exactly what makes the medium such a great way to hone your brand message and to get clear about exactly who you are and what you offer. Most small businesses now have at the very least a Facebook or Twitter account, but why not expand to Instagram, Pinterest or Google+ to reach a new customer base and further show your creativity and vision? Create innovative and original social media accounts that promote your small business, and share your personality.

Build Relationships

As a small business and marketing specialist you have the opportunity to build close meaningful relationships with your customers. I carefully nurture all my network connections daily. Take time to find out what excites them and what help you can offer them. Cultivate a personable authentic presence online. Be real. These close relationships can develop into strong advocates for your service and referral programmes. Word of mouth is strengthened by the genuineness and generosity of your social network

In paying it forward with gratitude you will enjoy testimonials and referrals and receive so much more.

Think local

I regularly feature my photographs of Gower as above. I personally take these photographs during my trail treks through both North and South Gower. I add hashtags to #Gower and #Langland as regular tweets to my networks on Google+, Instagram, Pinterest, Facebook and Twitter. By demonstrating real enthusiasm and excitement for your countryside and coastline you demonstrate a real commitment to making your business integral to the growth of your neighbourhood.

Learn how to network here on LinkedIn. To become influential you would be wise to join group discussions that get you excited. I regularly contribute to the Welsh Rugby group discussions.

This interesting article explains how to connect your brand to high-level influencers. Above all, find out what get’s you excited enough to want to convert leads into sales.


Carolyn Williams. Breathing new life into business.  I drive new leads, followers and advocates online for small business owners & entrepreneurs to boost revenue.



Doing IT Differently


Doing my FIRST 2013 exercise this morning was easy for me, I am self-motivated. Here’s my reply:

“Great Starter for Ten Richard.

I’m naturally self-motivated. Focusing on what is RIGHT for me, the most useful tool.
Naysayers constantly say when our GOALS go WRONG/FAIL or ‘You’ll NEVER make it!’
REVIEWING and ADJUSTING are most helpful DOING words”.

“When things feel like they’re not working out, focus on what’s working right”.

Seasonal calendar changes dictate the need to do things differently. In winter our bodies dictate that we eat warmer fuel and wear warmer clothing. In the spring and summer we peel away the winter layers and eat lighter. I am in the process of reviewing all my activities and adjusting them accordingly.

If you’re lucky, you do the kind of work that sparks your creativity and makes you want to meet its challenges.

I am an Educator; my intention is to help you feel more energised for work and personal activities, through self-awareness.

Next time you find yourself overwhelmed by work issues  working on your own from home, ask yourself the following question:

‘How do I get more energy?’ then trust your body to give you the answers.

  • Address an issue that drains you.
  • Surround yourself with ‘balcony not basement people’. Balcony type people will help you see possibilities in life.
  • Listen to what your body is telling you
  • I need to be nourished properly: Learn to nourish yourself by eating super foods. There are lots of recipes in Health Magazines that will give you ideas.
  • I want to change those bad habits of working through lunch and tea breaks.
  • I need to take part in leisure activities: Take a walk by your favourite sea front, river or mountain.
  • I am not getting enough sleep: Take time to breathe deeply this helps calm the mind and the body.
  • Help yourself unwind at the end of a hectic day by taking a relaxing bath and listen to soft music.
  • Keep your lounge space relaxed with some aromatherapy calming scented candles.
  • Mindfully creating better habits by meditating regularly, you too can ‘let go’ of those old habits that have become outdated.

Self- awareness and learning how to look after yourself better is the ‘key’ for personal growth.

Once you tune into your body’s signals and know what to do, start doing it!

By facilitating your body’s healing messages you will feel more energised

Feel and be your best. Pursue your excellence not your success for business.

I’d LOVE to hear from you if you decide to do anything differently?.




Carolyn Williams

Moving minds, helping you to focus for business