In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.
Keys to help you with your marketing ideas for your small business. Enjoy the power of your marketing efforts as a small business or marketing professional.
Even with a limited marketing budget you can still make a strong impact with targeted and creative ideas that will both help you to get your small business in front of a new audience, and retain and engage the customers you already have.
Your brand message.
To stand out from the crowd with confidence you need to know yourself well before you promote your services and products. Optimise your virtual presence. Demonstrate your excitement, your knowledge and uniqueness.
Reach out – Be social – Share yourself
‘If you’re not having a good time now you never will’ Deepak Chopra
The precision of social media is exactly what makes the medium such a great way to hone your brand message and to get clear about exactly who you are and what you offer. Most small businesses now have at the very least a Facebook or Twitter account, but why not expand to Instagram, Pinterest or Google+ to reach a new customer base and further show your creativity and vision? Create innovative and original social media accounts that promote your small business, and share your personality.
As a small business and marketing specialist you have the opportunity to build close meaningful relationships with your customers. I carefully nurture all my network connections daily. Take time to find out what excites them and what help you can offer them. Cultivate a personable authentic presence online. Be real. These close relationships can develop into strong advocates for your service and referral programmes. Word of mouth is strengthened by the genuineness and generosity of your social network
In paying it forward with gratitude you will enjoy testimonials and referrals and receive so much more.
I regularly feature my photographs of Gower as above. I personally take these photographs during my trail treks through both North and South Gower. I add hashtags to #Gower and #Langland as regular tweets to my networks on Google+, Instagram, Pinterest, Facebook and Twitter. By demonstrating real enthusiasm and excitement for your countryside and coastline you demonstrate a real commitment to making your business integral to the growth of your neighbourhood.
Learn how to network here on LinkedIn. To become influential you would be wise to join group discussions that get you excited. I regularly contribute to the Welsh Rugby group discussions.
This interesting article explains how to connect your brand to high-level influencers. Above all, find out what get’s you excited enough to want to convert leads into sales.
Carolyn Williams. Breathing new life into business. I drive new leads, followers and advocates online for small business owners & entrepreneurs to boost revenue.